Brand Management


Graphic Packaging International is committed to the protection of customers’ brands, with a detailed understanding of colour and quality consistency, as well as in-depth appreciation of anti-counterfeit measures.

Anti counterfeiting


An important focus in the consumer packaging world for some years, anti-counterfeit measures are employed in an increasing range of packaging materials to provide ever more effective brand protection. Graphic Packaging International is 100% dedicated to safeguarding brands from counterfeiting.

Colour Management & Certification


Graphic Packaging International has established its own Colour Management System and is certified by leading industry bodies including BPIF, UKAS and Mellow Colour.

Graphic Packaging International has pioneered colour management in printed packaging, becoming the world’s first packaging company to gain certification under the BPIF ISO12647-2 Scheme at the end of 2010.

The BPIF led the development of a UK Certification scheme for ISO12647-2, knowing that as in earlier Quality and Environmental Standards, buyers should expect independent auditing and certification from UKAS accredited certification bodies.

ISO12647-2 specifies a number of process parameters and their values to be applied when preparing colour separations for four-colour offset printing. The aim is to be able to produce colour accurate work on a consistent basis.

Working to meet the exacting standards of the BPIF Scheme and the requirements of UKAS, Graphic Packaging International has been certified by Print and Media Certification Ltd (PMC), the first certification body to audit against the BPIF Scheme using an approach set by international certification body standards.

Mellow Colour

Colour specialists Mellow Colour worked with Graphic Packaging International to help establish initial colour quality management systems and guiding the Graphic Packaging International Colour Team through the ISO12647 certification process. Graphic Packaging International has consistently demonstrated technical expertise, helping us achieve Mellow Colour Proficient Printer status. This acted as a perfect stepping stone to independent BPIF Certification.

The Benefits

Adherence to these guidelines has provided an overall consistency to the work produced, as well as consistency of runs of a particular job. The management team has also been pleasantly surprised by the impact that it has had on certain areas of production, including a significant reduction in waste, which has an obvious environmental benefit, as well as keeping an ever tighter control over production costs. As a further benefit, Graphic Packaging International has also seen positive impact on the time taken for a customer to approve a job whilst on press. It helps to make sign-off a faster and more straightforward process when the customer is comparing the approved GMG produced proof to the actual on-press print. GMG proofing is now in place at the Bardon, Gateshead and Newburn sites. Proofing quality is also assured and certified to ISO12647-7 standard.

Additional critical elements include standard viewing conditions to D50 and the regular calibration of all colour measuring equipment.

Our Work With Leading Brands


Graphic Packaging International creates packaging for many renowned companies, brands and retailers. Key account clients across the Group include Greencore, Samworth Brothers and Two Sisters Food Group. Graphic Packaging International is an approved supplier for all the UK’s leading retail chains. Food and beverage packaging is exported to customers in countries throughout Europe.

See For Yourself


Customers are positively welcomed to our production sites to approve the first print run of their job. Both repro and final press checks are significantly aided by our use of ISO12647-2 and ISO12647-7 standards and working practices.

How Can Graphic Packaging International Help You?


Make an enquiry today and find out