July 2017

Communicating the Brand Experience through Packaging Innovation

At Graphic Packaging International (GPI), we’re pleased to say that we’re enjoying a summer of supporting young packaging designers. We kicked things off with the Starpack Awards and this week, we’re welcoming Michigan State University students to our Bardon, Global Innovation Centre. Next month, we’ll also be speaking to our newest full-time recruit, Nicholas Johnson, who started life at GPI as a Starpack Award winner last year. But more on that later. In the meantime, it seems like the perfect opportunity to revisit the following Starpack Sunday Reading article from late 2016, that discusses the value that students add to the packaging innovation process…