Tesco Finest Cereal Cartons


Graphic Packaging International provided a cost effective, food safe packaging product that optimised board usage whilst providing the retailer with a highly visual and efficient to pack carton solution.

Technical Specifications

PressHeidelberg XL 105 / Roland 700 / Heidelberg SM102
No. colours used4 colour, Finest Silver and 2nd Black emulsion
Type of boardLinofreeze 470 Micron
InksStehlin Hostag Ink UK
VarnishesGloss Emulsion

The brief

Tesco’s were looking to launch their new Tesco Finest Muesli and Granola ranges into stores in January 2013, part of the relaunch  of a range of its own brand products. The Finest range aims to be simply the best quality food, carefully selected, using specialist ingredients. Tesco’s desired the packaging to reflect this aim and have a premium style and elegance.

What we did

Graphic Packaging International were asked to look at alternative cereal packaging concepts firstly through sketch concepts and then CAD mock ups; it was important to optimise sheet usage.

Two pack profiles were developed to distinguish the muesli product from the granola. The net designs lend themselves to good sheet utilisation. An aperture on the pack was used to reveal the quality of the product inside the pack. The cartons were to be automatically packed using a Jacob White machine, the pack format and finishes were selected to optimise packing speeds.

The product

Linofreeze board was selected as it is a good quality fully coated folding box board with a cream back. This gave the overall premium finish to the pack. Waterbased emulsion varnish was used for food packaging safety requirements.

Graphic Packaging International used their colour management system to ensure colour consistency across the five product range. By using their GMG proofing system and the calibration of all colour measuring equipment the team at Graphic Packaging International are able to guarantee colour consistency across a brand. This is particularly important for the premium Tesco Finest range where different lines were being produced on different presses at the Bardon site.

The extra mile

The finished Tesco Finest cereal packaging has a premium aesthetic appeal in store. The lustre of the silver works against the strong photography on the rest of the carton to create a top tier look. Graphic Packaging International provided a cost effective, food safe packaging product that optimised board usage whilst providing the retailer with a highly visual and efficient to pack carton solution.