Copperpot® Petal Carton

Unusual carton construction reflects Copperpot’s heritage and catches the consumer’s eye.

Technical Specifications

PressHeidelberg XL 105 (6 colour and twin coater)
No. of colors used4 colour and 4625C & Gold Foil
Type of BoardIncada Excel 450 Micron
InksStehlin Hostag Ink UK
VarnishesStehlin Hostag Ink UK, Satin Emulsion and Spot Gloss Emulsion
Block FoilGold – Kurz Luxor 396

The brief

Based in St.Ives, Cornwall, Copperpot® is a confectionery brand that has grown over three generations to export products around the world. The client asked Graphic Packaging International to create two new styles of cartonboard containers for its Copperpot® Originals product. The packs needed to reflect the traditional values of the brand whilst incorporating a modern, stylish flair.

What we did

We designed a skillet style carton to reflect the handmade values of the brand, using Incada Excel 450 micron board with a standard ink set. This was coupled with satin varnish and spot UV for a luxurious touch. Foil blocking highlights the Copperpot name on the seal logo on top of the pack and on the logo on the front of pack.

Graphic Packaging International’s design team also created a petal-top style gift carton with tablock closure for ease of packing and product security. Again Incada Excel 450 micron board was used with a standard ink set, coupled with satin varnish and spot UV. Foil blocking was used again to highlight the Copperpot name and add a high-end touch.

The product

Graphic Packaging International’s flair for design innovation makes this product the perfect contrast of nostalgia and contemporary design. The striking petal closure constructional design works well with bold coloured graphics - a pure white, premium Incada Excel background makes the colours ‘pop’.

The extra mile

Graphic Packaging International has helped the client expand its retailer and own brand product ranges. We are actively involved with the brand’s design processes from start to finish, holding meetings with both the client and its local Cornish design agency to discuss new graphics ranges and advise on print finishes and foil techniques. Representatives from the Copperpot® brand attend the first print run of every design to ensure the finish is as they envisioned.