Bombay Sapphire Ultimate Gin and Tonic Gift Pack
Producing a carton with a high premium look that suits the slick brand image of Bombay Sapphire Gin
|No. Colours used||4 Process + 1 Spot Colour (Front) + 1 Colour (Reverse)|
|Type of board||560um Korsnas White|
|Inks||Supplied by Stelhin Hostag|
|Special Techniques||Vignette Print, Foil Blocked, Embossed, Rigid Pick ‘n’ Place Window|
In order to achieve the optimum visibility and elegant design outlined in the client’s brief, Graphic Packaging International’s in-depth knowledge of appropriately robust materials and specialist print techniques was required, so that the product remained protected during transportation and maintained its good looks within in the retail environment.
What we did
After comprehensive materials, print and varnish testing we worked closely with Ben Bolt, Creative Designer at Blue Tree Gifts and were able to provide the client with a product which ticked all their boxes in terms of form and function.
A simple, but very polished looking carton was achieved through the conservative use of a number of specialist techniques. Vignette Print technique was used to give light and shade through the print areas, and gold foil and embossing emphasized the Bombay Sapphire logo and key messages.
A three sided 240um APET window was applied via the pick and place method, and complex glued to the 560um Korsnas White board which offered excellent visibility and ensured the strength of the carton was not compromised.
The extra mile
The technical and manufacturing expertise of Graphic Packaging International’s in-house teams throughout this project has provided the client with a sleek, handsome pack that will not only withstand the rigours of warehouse and retail environments but stand out from its competitors on shelf.