Aldi ‘Specially Selected’ Marc de Champagne Christmas Pudding

The high quality packaging not only adds a gifting element, but positions this premium product in the client’s luxury Christmas range.

Technical Specifications

PressKomori S40
No. Colours used4 Process + 2 Spot Colours
Type of Board 600um Simcote
Inks Supplied by Stelhin Hostag
Varnishes Matt with Spot Gloss

The Brief

Graphic Packaging International’s Technical Team knew exactly how to interpret the client’s brief for this product – a luxury item, with gifting potential, which would adhere to Aldi’s premium range design specifications, and withstand the rigours of a retail environment.

What we did

Working with the client, our Colour Management Team achieved a perfect match of colours on the specified substrate, and used their expertise to achieve spot gloss and textured matt effect varnishes.  The resulting two-part base and lid carton were produced on separate sheets to allow the most efficient use of sheet space.

The Product

Ultimately, the success of this project would depend on the quality of the varnishing effects.  We used the Drip off Matt Gloss Technique, which gives finer detail on the Spot Gloss areas, and is suitable for creating even the most intricate patterns As a result the product photography, text and Aldi Special Gold effects visually pop-out on the store shelf.  The bases were Crashlock glued, and the lids partially glued - both were supplied folded flat for ease of construction by the client. To achieve the best result a high quality folding box board was selected, the material was perfect in terms of strength and provided an outstanding print surface.

The extra mile

Graphic Packaging International’s Technical Team used their in-depth knowledge of varnish techniques to manufacture a product that achieves the maximum visual and textural impact required by the client for its Specially Selected range.