Dr Oetker Chicago Town Pizza Range


Graphic Packaging International created cost-effective anti-counterfeit promotional packaging for one of the nation’s best-loved pizza brands.

Technical Specifications

PressKomori S40
No. of colors used6 colours (4 Process + a second black + 215c)
Type of boardWhite Line Chipboard (Multi-board)
InksInks from Stehlin
VarnishesStandard water based gloss varnish
Block FoilNone

The brief:

Graphic Packaging International was tasked with producing cost-effective packaging that constructionally performed on Dr Oetker’s pizza packaging lines. Brand colour consistency across the range was vital across the range.

What we did

Trials were carried out with multi-board material, one colour and water-based gloss varnish to make sure the packaging would work with Dr Oetker’s fast speed packing lines.

The product

Graphic Packaging International’s specialist colour management system ensures guaranteed colour consistency across the range. To meet the demands of regular promotional code packaging, Graphic Packaging International uses a Domino coding machine to print an inkjet code, allowing multiple checksum algorithms to be generated, preventing counterfeiting. Because we print directly onto the product, the need for inserted game cards is eliminated and the high speed ink jet can print variable numbers, text and graphics.

The extra mile

Dr Oetker can easily review their stocks using our E-Storefront software. This cloud based software allows all Graphic Packaging International’s customers to view past and current order information, place delivery requests and access account information. Graphic Packaging International uses this software in conjunction with forecasts to ensure all orders are manufactured on time, in full.