FruitPack: A Sustainably Attractive Solution for Stand Out Fruit and Veg

“As well as being visually stunning, today’s premium fruit and vegetable cartons should be both innovative and sustainable to add value from converter to consumer,” according to Ana Gonzalez, European Innovation and Design Manager, at Graphic Packaging International (GPI).

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Brands and retailers can now benefit from GPI’s premium FruitPack® range, which offers a variety of fully sustainable mono-material, shelf-ready solutions for protecting and preserving fresh fruit and vegetables.

Ms Gonzalez, continued “We’ve seen a big shift to multi-packed fruit and vegetables in the produce market in recent years, to help increase consumer convenience both in-store and at home. In answer to this, our shelf-ready FruitPack solutions can be automatically or manually erected, for ease of handling. Visually stunning, they can be fully branded for maximum on-shelf impact.

“In addition, features such as patented easy-carry handles and a reinforced corner design (that enables multi-layer stacking to optimise the number of packs in crate layouts), make FruitPack a user-friendly solution throughout the supply chain and also for the consumer, whilst providing greater protection to the produce within.”

Made from renewable and recyclable resources, FruitPack presents an excellent premium ‘artisan-look’ alternative to existing plastic-based packaging substrates for brands and retailers looking to create differentiation in their produce offering.

A wide range of concepts is available in GPI’s own virgin fibre kraftboard with high tear strength qualities. From small single items through to the largest of multipacks, the range covers a wide variety of fruit and vegetables.

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