Entrants were required to create a solution, using cartonboard as the primary packaging material, to deliver fresh meals, snacks and drinks to health-conscious consumers’ homes and workplaces in 90 minutes or less. Ms Parker wowed the judges with her ‘Bloom Box’ to secure the top prize.
Rakhee Karia, European Marketing Manager at GPI, said “This student Starpack brief brought together three real-world challenges that packaging manufacturers must address in today’s market: convenience, shelf appeal and functionality. Combining these elements effectively is a difficult balance and we’re extremely impressed with Elizabeth’s solution.”
Ms Parker’s entry, was described by judges as demonstrating ‘great research and branding exploration’. The well-thought out design secured her £500 in prize money and the opportunity to immerse herself in the professional world of packaging design as part of a week’s work experience at the GPI Global Innovation Centre in Bardon, Leicestershire.
Continuing with health as a theme, GPI also sponsored ‘Easy Pickings’ in the Schools Starpack Award 2017. The gold award went to Lisa Evans of Exmouth Community College for her seasonal fruit and vegetable pack. In addition, Christ’s Hospital school scooped £500 in prize money after being awarded highly-commended for a number of entries.
Ms Karia added: “We’re delighted to be able to support students with promising futures in packaging design ahead of them and look forward to welcoming Elizabeth to GPI to give her a taste of what the industry can offer.”