Experience GPI’s Barcelona Street Food Theme at Packaging Innovations 2017

Leading folding carton manufacturer, Graphic Packaging International (GPI), will showcase the benefits of its premium packaging solutions via ‘Cocina Graphica’ a Barcelona street market theme at this year’s Packaging Innovations Exhibition.

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Visitors to stand A24 will have access to a variety of packaging concepts that demonstrate the company’s ability to deliver design-led, convenient solutions to packers and retailers in the beverage, produce, protein, confectionery and bakery sectors.

On stand, GPI will present a range of novel solutions that tap into consumer and market trends for artisan, authentic and sustainable packaging; key themes from 2016, that according to Mintel’s Global Trend Report 2017, will continue to evolve and are increasingly essential to adding value to the consumer experience.

“We’ll demonstrate how GPI solutions translate packaging trends into viable, premium solutions that are suitable for both hand packed and industrial scale production” says Tom Garsed, marketing and innovation director at GPI. “Our innovative can and bottle multipack cartons for beverage, produced on our own wet-strength paperboard, offer a premium and sustainable solution to maximise on-shelf stand out for brands. Following GPI’s success in the US Craft Beer sector, we are keen to assist with innovative packaging solutions for the growing Craft Beer sector in the UK and Europe.”

Fruitpack®, GPI’s sustainable, mono-material fruit and vegetable carton, is another innovation that will feature on stand. The artisan-look pack appeals to the consumer and yet is robust enough for retailers to stack in multiple layers due to a patented corner design. In addition, handling is made easy throughout the supply chain with automatic and manual erection options available to packers.

Mr Garsed added: “Packaging Innovations is a great opportunity for people to handle our solutions, giving them a true feel for the premium materials and authentic finishes we are able to deliver. We look forward to welcoming visitors to the GPI stand.”

GPI will be located on stand A24 during Packaging Innovations, which takes place at the NEC, Birmingham, March 1-2, 2017.

Press Information

For further information on Graphic Packaging International visit the www.graphicpkgeurope.com web site.

For media enquiries, interviews or further information please contact:

May Norman may.norman@phdmarketing.co.uk or

Vicky Zaremba vicky.zaremba@phdmarketing.co.uk

PHD Marketing & Strategy

Tel: 01977 708643