GPI Hoogerheide Grows Local School Children’s Knowledge of Carton Sustainability

Employees from leading folding carton producer, Graphic Packaging International (GPI), have hosted their first TICCIT® (Trees into Cartons, Cartons into Trees) educational event at De Poorte primary school in Hoogerheide.

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The event took place on 3rd October 2017 and was organised as part of the Paperboard Packaging Council’s TICCIT annual outreach and educational programme for school children, which honours Earth Day and promotes paperboard packaging as a sustainable and renewable material.

Presenter, and Secretary and Personal Assistant at GPI, Anita Bartels, said: “The children from De Poorte were excited to learn about GPI, the process of making paperboard and the importance of replenishing the earth’s forests. Many of them have family members who work at GPI, which made it all the more interesting for them.”

Following the presentation, the children received a paperboard carton in which they planted a willow sapling. The children were encouraged to take the cartons home to plant in the ground, where they will biodegrade completing the ‘trees into cartons, cartons into trees’ cycle.

Fellow presenter and Estimator – Europe at GPI, Jolanda Tettero, added: “We enjoyed a great deal of interaction with both class and teacher. Education on a local-level is all-important and we’re pleased to announce that at next month’s TICCIT event, one of our print supervisors will help to deliver the presentation to his daughter’s class.”

GPI has supported the TICCIT initiative in the U.S. since 2008. This year the programme expanded to include Mexico, Brazil and Europe, allowing the Hoogerheide site to get involved.

In 2017, 42 GPI facilities and hundreds of employees took part in the TICCIT programme, contributing to the delivery of the valuable educational experience to 16,000 students across the globe.

GPI employees contributed approximately 2,400 hours of their time to educate children on the strong environmental credentials of paper and paperboard used in the packaging industry.

For more information on the TICCIT Programme, please visit

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