GPI Plants Packaging Sustainability Awareness With Local School Children

Leading folding carton producer, Graphic Packaging International (GPI), has launched the UK’s first TICCIT® (Trees into Cartons, Cartons into Trees) session at Hugglescote Community Primary School, Leicestershire.

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Following the success of the company’s inaugural educational event in Hoogerheide, Netherlands, GPI employees visited the school on 29 November to teach pupils about the sustainable credentials of paperboard packaging. An important part of the Paperboard Packaging Council’s TICCIT® annual outreach and educational programme for schoolchildren, the event promoted awareness in an interactive setting.

Tony Phillips, Plant Manager at GPI, said: “It was a pleasure to share GPI’s values with Hugglescote Primary School. It is crucial that we educate children from a young age about sustainability issues and the importance of responsible packaging and managing the planet’s trees. We are glad that the pupils were enthusiastic about the subject.”

The TICCIT® program supports member companies in partnering with local schools to plant the seeds for future eco-friendly packaging understanding. Tree seeds or native saplings are donated to the schools, where children are taught to put them in paper-based cartons before planting in the ground. GPI explained the cartonboard lifecycle in presentations to two classes with pupils aged 6-7 and also delivered a talk to the whole school.

The company has been involved with the TICCIT® initiative since 2008. Starting out in the U.S., the programme has expanded in 2017 to Europe, Brazil and Mexico with hundreds of GPI employees delivering educational talks to more than 16,000 students worldwide.

For more information on the TICCIT® programme, please visit

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