Launched in Glasgow, the Cup Movement was developed by environmental charity Keep Scotland Beautiful in response to growing public concern about the environmental impact of single-use items. It will be the largest sustained single-use cup collection and behaviour change initiative of its kind in Scotland. In addition to conveying the importance of correct cup disposal, the movement also aims to direct more cups to facilities that can recycle them. If successful, the model could be rolled out across many more cities in the UK.
Mike Turner, managing director of Graphic Packaging International Foodservice Ltd, said: “As a major manufacturer of wood fibre-based cups, we are delighted to be supporting such a great initiative. The industry must play its part in supporting activity changes to stop the littering of single-use cups and transform the recycling infrastructure. The Glasgow Cup Movement is an important project for us to be involved in, and we hope the initiative inspires others to make the right choices in building a sustainable future.”
With an estimated 95 million single-use cups being used in the greater Glasgow area every year, the pioneering project will tackle the issue head-on by transforming the recycling infrastructure and encouraging the local community to adopt more sustainable behaviours.
Derek Robertson, chief executive officer of Keep Scotland Beautiful, commented: “The Cup Movement in Glasgow is a truly collaborative programme that has been 18 months in the planning. We look forward to working with PCRRG members Costa, Greggs, McDonald’s UK, Pret-A-Manger and Starbucks UK and other funders including Graphic Packaging International, Excel Vending, and Kidd’s to deliver a transformational campaign right across the city.”
“By bringing together businesses, institutions and people, we will be working hard to reach each and every cup before it becomes litter or landfill.”
Throughout 2019, the Cup Movement will also be working with partners to encourage Glasgow’s thousands of regular cup users to think carefully about their everyday choices.