Glossary Of Terms



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Deboss - Image pressed into board so it lies below the typical “viewing” surface.
Die-cut - A process that uses a metal die to shear through low-strength materials such as cardboard, plastic, foil and other lightweight materials.
Drip Off Matt/Gloss - A printing finish that provides a spot-gloss finish and textured matt effect with very high levels of detail. This process uses standard inks and a special print varnish that allows the application of gloss varnish via a plate followed by a matt varnish. This creates a reticulation effect.