Rebecca Turner, European marketing manager at Graphic Packaging International said: “At the moment, sustainability and plastic-reducing packaging solutions are hot topics for brands. Graphic Packaging prides itself on delivering lightweight, efficient and fully-recyclable designs. Since the airing of the BBC’s Blue Planet II series over the past 18 months, the trend toward recyclability has gained momentum and placed increased emphasis on the sustainability benefits of our product ranges.
“Packaging Innovations 2019 is a great opportunity for us to show our customers Graphic Packaging’s innovative design capabilities to meet evolving consumer needs. We will be showcasing new plastic-reducing designs and sharing case studies of customer successes based on our market-leading technology developments. In addition, Graphic Packaging’s cooking solutions manager, Luis Apodaca, will be on stand to demonstrate our range of cooking solutions to create efficiency and convenience in the kitchen.”
Graphic Packaging International’s Cooking Solutions portfolio incorporates innovative packaging designs for a wide range of food applications, developed specifically for the needs of the busy consumer demanding reduced meal preparation and cooking times.
Proprietary microwave technology is incorporated and customised for each product application created, including trays and bowls, cartons, discs and sleeves, as well as innovative hybrid applications. The platform creates portability, sustainability, convenience and improved product performance, enhancing the consumer experience and allowing brands to increase share in the microwave and convenience food categories.
Graphic Packaging International will be showcasing its recently-launched Integraflex pack, which incorporates the best features of both folding carton and flexible packaging to create an effective on-the-go eating experience. The fully-recyclable concept has the unique ability to transform into a placemat. In addition, when Microflex-QTM, an innovative substrate for browning and crisping food, is incorporated into the design, Integraflex is a great option for packaging hot snacks.
Taking place 27-28 February 2019, Packaging Innovations is the UK’s largest annual packaging supply chain event and is expected to draw more than 300 leading suppliers. The 2019 event will provide an array of sector-focused seminar content and show features, with a special focus on sustainability and innovation.
Graphic Packaging International will be located at stand A24 during the event, held at the National Exhibition Centre, Birmingham, UK
For more information on Graphic Packaging International, please visit www.graphicpkgeurope.com.